Analytics

The Analytics tab for each site shows how your AI Chat Agent is performing once traffic flows. Pick a time window of 7, 30, or 90 days (30 is the default), and the metrics update for that range.

Metrics

• Conversations. Total conversations started in the selected window.
• Messages. Total messages exchanged (visitor + agent).
• Avg. messages per conversation. How deep conversations go on average.
• Unanswered questions. Times the agent couldn't find relevant content to answer. A rising number is a signal to add knowledge. See Knowledge Base.
• Escalation rate. The percentage of conversations that were escalated to a human.
• Pending escalations. Open escalations awaiting follow-up (all-time, not windowed).
• Resolved in this window. Escalations you marked resolved during the selected range.
• Conversations per day. A time-series chart of daily volume across the window.

Reading the numbers

• High unanswered questions → your knowledge base has gaps. Add always-include facts or custom knowledge, or rescrape after updating your site.
• High escalation rate → either visitors genuinely need humans, or the agent is missing content it should have. Check the unanswered count alongside it.
• No data yet? If there are no conversations in the window, you'll see an empty state with a link to the Installation tab. The agent needs to be live on your site to collect data.

What's next

• Conversations & Escalations. Dig into the individual chats behind the numbers.
• Plans, Billing & Usage. See how conversation volume maps to your plan.